01
Introduction
02
User Research
03
Problem Define
04
Ideation
05
Design
06
Next Steps
Introducing
Taro is a project evolving into a diverse friends matching platform, fostering real-life connections through discovery and event partnerships.
Timeline
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Kickoff
Meet with stakholders and understand the business
UX Research
To understand user behaviors, needs, motivations, and pain points.
Ideation
To create a product that offers the best possible user experience.
Validation
To visually guide the user through a product's interface
& stakeholder feedback.
& stakeholder feedback.
Timeline
Kickoff
Meet with stakholders and understand the business
UX Research
To understand user behaviors, needs, motivations, and pain points.
Ideation
To create a product that offers the best possible user experience.
Validation
To visually guide the user through a product's interface
& stakeholder feedback.
& stakeholder feedback.
Team Members
UX Lead
Hannah Mei
Stakeholders
Hank, Coco & team
Shiny Cui
Fiona Zhao
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Hailey Fu
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Daryl Li
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Hongqian Li
Initial Problem Statement
“How might we
improve the initial
profile creation and
ongoing profile development?”
Problem statement
UX Research
Current user experince
UX Research - User Interviews
User Pain points
People want to form meaningful in-person connections.
People want to establish connections by diverse information in different perspectives.
Safety and social barriers are the two primary concerns.
Same intention or interest can boost the success of attending the event.
Paint-point 1
Users wish to build relationships in-person by exploring interests together
but they tend to take these connections to other chatting apps to further connections.
Recruiter 1
Paint-point 2
Users struggle to build trust and transparency with friends-making apps
but at the same time they wish to see more enriched profiles for better matches.
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Recruiter 2
Paint-point 2
Users struggle to build trust and transparency with friends-making apps
but at the same time they wish to see more enriched profiles for better matches.
Recruiter 2
Paint-point 1
Users wish to build relationships in-person by exploring interests together
but they tend to take these connections to other chatting apps to further connections.
Recruiter 1
Painpoints
UX Research
Key Insights
WHO
Dating partner seeker & Deep connection seeker
WHAT
Users need engaged and enriched profiles
WHAT
Encourage users to enhance and update their profiles
HOW
Guided and engaging profile creation
UX Research
Key Insights
WHO
Dating partner seeker & Deep connection seeker
WHAT
Users need engaged and enriched profiles
WHAT
Encourage users to enhance and update their profiles
HOW
Guided and engaging profile creation
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Age
25
Location:
San Francisco, CA
Family:
Single/No Kids
Occupation:
Software Developer
Alex grew up in a suburban area close to San Francisco and excelled in academics, particularly in computer science. His work as a software developer often requires long hours and doesn’t leave much time for a busting social life. He’s always been more reserved, finding it challenging to meet new people, especially after his close friends moved away. Feeling the need for connection, he turned to friend-minded apps with the hope of findings like-minded individuals for both platonic and potentially romantic relationships.
Goal
- Finding the ideal partner
- Building a solid romantic
relationship
Motivations
- Looking for possible dating partner.
“Dating app is like bridge that help me know more people.”
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Age
25
Location:
San Francisco, CA
Family:
Single/No Kids
Occupation:
Software Developer
Michelle, a vineyard manager residing in San Raman, CA with her daughter, relocated to the area a year ago. She works on the weekends and takes 2 days off in the weekdays. She enjoy exploring new restaurants and engaging in outdoor activities with her friends. However, she longs for a close-knit group of friends to share her time with. Making new friends is her current desire, but being relatively new ti the city, she’s uncertain about where to begin.
Goal
- A space to naturally connect with others without feeling pressured.
- The ability to be vulnerable & authentically themselves when meeting new people, without the fear of judgment or pretence.
Motivations
- Kind, Thoughtful, Loyal
“I really want to make friends but i just don’t have the time or energy to put into building those relationships. I feel like i have to present the best version of myself in order to be liked by someone new, it’s too much pressure.”
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Redefined Problem Statement
"How might we create a simplified and guided profile creation process for Taro users, and provide mechanisms for users to enhance and update their profiles over time?"
Problem statement
UX Research
Competitive Analysis
Asian Users
U.S Region
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Events
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Ideation
Narrow down ideas & features
Painpoints
Solving users pain points of not finding value in current profile content
Feature 2
How can enhanced profiles improve user loyalty?
- Gamified methods to add engagement + profile info
Feature 3
Adding more info into profile (deep info)
Additional use-cases should also be improved with the enhanced profile functions.
Feature 3
Tying enhanced profile to events and other use casses
Features & Painpoints
Ideation
Narrow down ideas & Stakeholder check-in
Painpoints
Solving users pain points of not finding value in current profile content
Feature 2
How can enhanced profiles improve user loyalty?
- Gamified methods to add engagement + profile info
Feature Focus
Adding more info into profile (deep info)
Feature 3
Tying enhanced profile to events and other use casses
Additional use-cases should also be improved with the enhanced profile functions.
Features & Painpoints
Ideation
Narrow down ideas & features
Profile Creation
Reward system
Making my profile look “pretty”
Reward system
Making my profile look “pretty”
Getting more matches
learning more about others
Reward profile loyalty
Small daily interactions to improve profile
Ideation
User flow
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Agile Design workflow overview
Lowfi Wireframing
Stakeholder review & early testing
Highfi iteration & Final Validation
Lowfi Design spec handoff
Feature 1
Profile Creation flow
Feature 2
Matching & Discover event flow
Feature 3
Onsite event flow/ user loyalty
Agile Design workflow overview
Gamified interest selections are showcased on profile pages
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Profile info shown on Event page Share Event with matches
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Join group chat Event review and reward
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Develop
How do we measure success?
Improved profile completion quality
Increased the after event returning users
Reduced profile completion quality
Enhanced profile completion quality
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